#streaming

We ran a $7.99 ad tier against a $15.49 ad-free tier at 4 min of ads per hour, 40 hours watched a month — at a $25/hour time value, the ad tier costs $59.17 more than it saves once the time is priced in.

The original cord-cutting math worked exactly once, when Netflix alone cost $9. We checked what re-fragmentation across Disney+, HBO Max, and sports add-ons actually did to the household total.